MapInfoÆ TargetProô helps you make accurate and confident business decisions by giving you insight into the demographic and purchase behavior characteristics of any geographic area in the United States.

With TargetPro you can profile, analyze and understand customers and markets to predict buying behavior for virtually any business or consumer product or service.

Explore customer and prospect data within TargetPro's ultra-fast, analytical and reporting engine - and then compare it with the most accurate consumer and business demographic data available.

TargetPro is used extensively by marketers, researchers and analysts for:

• Market potential analysis
• Site selection
• New product introductions
• Promotional and marketing campaigns
• Merger and acquisition analysis

TargetPro offers two modules that can be used independently or bundled together for enhanced functionality:

Demographic Analyzer -- For businesses looking to perform quick and accurate demographic analysis of any geographic area.

Cluster Analyzer -- Ideal for organizations looking to instantly profile a customer database and determine its key demographic or cluster profile.